The Art of the Bottom Line
Written on July 11, 2012.
Depending on how old you are, your first video game console was either Pong, Atari 2600, or ColecoVision. If you’re young enough to have had a Nintendo Entertainment System as your first game console, you can stop reading now (Ok, not really, but man, you’re young and already succeeding in business!).
These consoles – and the technology behind them – are now old enough to be considered classics – and artful ones at that. Through September, the Smithsonian American Art Museum is presenting “The Art of Video Games.” The exhibit explores the 40-year evolution of video games as an artistic medium and shows how new technologies have allowed for increasingly interactive and sophisticated game environments.
Curator Chris Melissinos says that one of the reasons that video games are so engaging is that they “invite us to inject our own worldview, our own experience into the game as we play it. What comes out is wholly different for everyone that experiences it.”
It’s like working as an IT consultant or an MSP, right? You’re offering basically the same services as everybody else – break/fix, remote management, data backup, security services. So how do you elevate it to an art form that is different from your competitors and directly impacts your bottom line?
Partly, it’s the technology – which is continually evolving. With Intel vPro technology you can reduce maintenance costs by eliminating many deskside and onsite visits, automating maintenance tasks, and ensuring compliance to IT policies. It’s sort of like finding a red or yellow super mushroom turns Mario into Super Mario – you can get more done that way.
Intel vPro technology delivers real dollars directly to your bottom line using the tools you already own. Here’s what Michael Smith, president of IronLogix has to say, “As a business owner, your biggest expense is always going to be payroll. If you can manage more PCs with the same staff, you’ll improve profitability. PCs with Intel vPro technology increase the number of PCs that can be managed by a single technician by 8%–that’s a huge plus.”
The truth is, most of us are not really motivated by a big payout – it’s more complex than that. So what are the bits of art and science and human touch that you use to improve your P&L? Let me know here or on Twitter @Eric_D_Townsend.
Eric Townsend is Director of MSP and SMB Marketing for Intel Corporation. You can contact Eric at email@example.com.